Topic by yourself Dissertation Example | Topics and Well Written Essays - 5000 words

Topic by yourself - Dissertation Example Basic small fashion business theory and principles were examined and issued within the scope of the study of as well. In-depth research into areas of luxury brand loyalty and image, as reflected by the fashion consumer, were discussed in order to better understand the various influences that marketing has on the small fashion business. In addition, data relevant to the overall luxury fashion business was analyzed and discussed in an effort to compare that information with the gathered qualitative data. Static data collected from gathered case studies are also presented to illustrate the attitudes of luxury brand fashion items that are inherent in the industry today. By presenting a combination of theoretical and practical analysis, final conclusions and recommendations are issued at the end of the study. 1. Introduction Fashion is a multi-billion dollar industry, and the luxury brand makes up a considerable portion of that prowess. Luxury fashion consumers, to a large degree, are the face and voice of the entire industry and, as such, it is important to understand the distinctions that make up various brands and give small fashion businesses a relative and comparative advantage. ... 1). These are important distinctions to be made from the outset, primarily because luxury brand items carry substantially more market appeal than other types of fashion accessories. They cannot be easily replicated and the consumer develops a strong loyalty toward a brand, but not necessarily toward a product. A successful brand is vital to the success of a fashion company, as it most often results in a competitive advantage over others in the same niche market (Aaker, 2004). Not only does a particular brand greatly contribute to the overall profit generated by a fashion company, but it also serves as the fact of the company by implementing a particular name or symbol that consumers can identify with. These ideas and concepts distinguish them from their competitors and generate interest within the market itself. Logos, trademarks, and package design all contribute to the image of the luxury brand, necessitating that fashion companies focus on the development of they major brands in o rder to identify and differentiate one company from another (Aaker, 2004, p. 5). With the continuing development and expansion of the global luxury fashion industry, there has come a renewed emphasis on understanding the consumer that desires to purchase such items and to apply a proper growth strategy that will form the future of fashion building. 2. The Nature of Fashion Building Fashion building takes time. The nature of developing a brand image that appeals across sectors of society takes ingenuity, design, and a bit of luck. It requires the foresight to understand the affluent consumer, the willingness to adapt to changing markets and circumstances, and the desire to maintain that competitive edge that separates it from the rest. 2.1 Branding and Communication

Dental Coverage Essay Example | Topics and Well Written Essays - 1000 words

Dental Coverage - Essay Example These advocates claim that low-income people suffer more from poor oral health than those belonging to higher socioeconomic status, which make their chances of getting hired less likely. But there are opponents to this proposed move to lower dental costs. They believe that dentists are already disadvantaged, monetarily speaking, by dental insurances that do not sufficiently reimburse for dental procedures. Further lowering dental fees will further hurt them. And, critics believe that dentists will be forced to sacrifice the quality of their services to prevent these financial losses, which, in the end, will cause disadvantages to the patients themselves. Arguments opposing the proposal to lower dental costs or making it more affordable for low-income adults place emphasis on its disadvantages to dentists and the quality of dental care. The lowered dental fees have already forced dentists to perform dental services at a monetary loss. A current research by the American Dental Associat ion discovered that some dental health maintenance organizations (HMO) do not sufficiently pay for even the low-cost preventive oral health services (Gordon, 2013). And thus, due to insufficient reimbursements, some dentists providing services to individuals holding HMO insurance usually lower the quality of their services, such as hastening procedures, in order to avoid financial drawbacks. Thereby, critics argue that in the end the people themselves will be the ones to suffer from low quality oral care services. Many dentists refuse to accept Medicaid recipients because the repayments are insufficient. The president of the Florida Dental Association, Cesar Sabates, boldly stated, â€Å"I can’t afford to do Medicaid† (White, 2012, para 18). In essence, people belonging to minority and low-income populations suffer from more dental problems, but they have lesser access to quality oral care. Arguments supporting reduced dental costs focus mainly on the issues of employa bility and productivity. The first argument supporting reduced dental fees claim that affordable oral care services